Vision

To make KHIL a 500 Cr Turnover Company by the year end 2010.


How we plan to achieve this?

Expansion of our brands through self-owned and Management/Franchisee routes Grow in virgin territories where the level of competition is low and market is not tapped to its potential.

Secondary cities and emerging markets.


Merge with smaller hotel chains and grow through acquisition.

Key drivers

Orchid Heritage

This is KHIL's premium product, which take over and convert old Forts, Palaces, Havelis and other such buildings of Historical importance.
These hotels will be experiences of their own providing an end destination. Their nature will be more on the lines of premium resorts rather than commercial hotels.
These hotels would generally be High Investment - Long term Yield

The Orchid

This is KHIL's flagship 5 star brand. This is aimed at luxury traveler and top end businessmen.
These hotels will be located near commercial centers, airports, etc.
Orchid hotels would ideally be targeting its growth in secondary and emerging cities where the competition would be relatively low as compared to Metros.
This model is High Investments - High Returns.

The Lotus Suites

This is the 4 star segment brand offering business travelers the comfort of a 5 star at the price of a 4 star.
It will be located near commercial centers, airports, IT hubs, etc.
The Lotus Suites is also the companies Resort brand. Through timeshare and a strong sales backing, KHIL is pushing the Lotus Suites brand in many picturesque and ideal locations for resorts.
These hotels would be Average Investments- Above Average to Good Returns

Kamfotel

The segment that offers the most promise and fastest growth - Budget. Aimed at the budget travelers, families, small-scale businessmen, it will offer rooms ranging from Rs.1000 to Rs.1500. The aim of Kamfotel is not only to provide clean rooms and toilets, great food and service etc but it is to provide the customer "Peace Of Mind".

Kamfotels are Low Investment - High Returns Model.

'Vithal Kamats Super Snacks' & 'Zhat Pat'

These two brands are part of KHIL's restaurant division. KHIL is already strong with regards to restaurant operation.

Vithal Kamats Super Snacks (VKSS) is the vegetarian arm of the restaurant division focusing on its forte Udipi items and certain modern items to attract a larger base. VKSS will open on highways, Kamfotels, and refurbished existing hotels. It will expand to places where rent is relatively less and turnover / footfall is high being a mass product.

These restaurants would be Average Investment - Good Returns.

Zhat Pat is the Non-vegetarian side of the restaurant business. Its based on 'Food on the Move' i.e. food that can be eaten on the move. Zhat Pat will be served through stalls, counters and mobile vans. The entire concept is about quick service from mobile vans offering convenient to eat foods.

These vans will park outside densely populated areas, stadiums, parks, colleges' etc. and would move around depending on the time and potential of the business. This is Low Investment - High Returns